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Born in Jamshedpur to a conventional household and alumni of the BITS Pilani college, Richa Kar has founded one of the biggest Indian lingerie empires, Zivame. While Indian society refrains from perceiving the knowledge of undergarments and female body, Richa Kar fights the odds to help them understand and break the taboos of openly talking about inner wear. Richa Kar started the Zivame brand on August 25th, 2011 in a small office space, based in Bangalore. She worked in the IT sector before she garnered the experience to venture out on her own. After completing her MBA from the Narsee Monji Institute of Management Studies, she also worked with firms like Spencers, Victoria’s Secret and SAP that allowed her to gain the knowledge in the retail hub, further helping her start Zivame India’s journey.
Richa Kar went on to explore more in the underclothing sector to help her grow her brand. She visited shops and outlets where she observed many women shying away from purchasing lingerie because many of the shopkeepers were males. This also made the customers uncomfortable from purchasing proper fits and styling tips. This drove her to begin Zivame as an online venture, which would be accessible all over the globe. Being an online lingerie platform, Zivame offers an abundance of styles that cater to the Indian population. The brand offers more than 5,000 styles and 100 sizes, making it the top niche online shopping segment for lingerie. Zivame’s aim has always been to get the innerwear out of the closet that can reshape the Indian lingerie market. ‘Every woman’s originality that creates a style and reflects her unique body’ became the main motto and ingenuity of Zivame.
Nykaa Fashion is a wide online shopping platform that stocks tons of underclothing like bras, underwear, sleepwear, and shapewear collections from many brands. In the span of 9 years, Zivame has introduced innovative underclothing that caters to many affairs. Nykaa Fashion online shopping store offers a vast range of Zivame merchandise that caters to your body’s needs. The Zivame bra, Zivame nightwear and Zivame shapewear are the popular range of the brand that sell out around 2 million products a day. There is a variety of Zivame bra panty sets that you can choose from according to your criteria and occasion. The Zivame saree shapewear has been a showstopper for so many women who want to enhance their figure in there in the ethnic attire. The Zivame push-up bras come in various designs like solids, florals and botanical prints, lace and strapless, marking a dawdling collection for all the customers and a must-have in every woman’s closet. Zivame sportswear includes the Zivame gym wear and Zivame activewear range that has a collection of Zivame sports bras and leggings, which have been the go-to grab products. Nykaa Fashion online shopping store has a variety of Zivame T-shirt bras, Zivame cotton bras and the Zivame padded bras that are easy to wear for regular use over your casual attires. The Zivame backless bra is crafted in the most qualitative fabrics, which are usually worn during the summers and for cocktail dresses. Speaking of summers, Zivame bikinis are also trendsetters for the beachwear. The cute and funky Zivame night suits offer a cozy fit along with some eccentric designs. To minimize the breast projection & to gain a flattering silhouette, the Zivame minimizer bras are an essential piece of clothing to have in your wardrobes. The Zivame Maternity bra has been specially designed for pregnant women that contribute to easy movements of the torso. To make nursing easier, Zivame nursing bras provide additional support to females who are lactating, enabling them to comfortably breastfeed. So, grab the latest and most fashionable loungewear from Zivame on the Nykaa Fashiononline store.
Shop for the latest and the most stylish lingerie and loungewear from Zivame online on the Nykaa Fashion online shopping store. Grab the Zivame bra, online, of your choice in reasonable rates to flaunt your physique from the Zivame online shopping platform on Nykaa Fashion. Get coupons and vouchers on the Nykaa Fashion online shopping store for some amazing Zivame offers. Download the Nykaa Fashion online shopping app to get the latest news on Zivame bra sale and other Zivame sale on various products. You can also browse for other elegant brands of lingerieand loungewear on our website.
1. ZIVAME Zelocity High Impact Sports Bra With Rib Movement Band – Black
2. ZIVAME Rosaline Double Layered Wirefree Comfort Backless Bra – Skin
3. ZIVAME Double Layered Non Wired Full Coverage T-Shirt Bra - Salmon Rose
4. ZIVAME Whimsical Push Up Wired Medium Coverage Bra - Black Polka Print
5. ZIVAME Double Layered Wirefree No Sag Bra - Roebuck