Designer Ritu Kumar has been a major brand in the Indian fashion industry for a number of decades now. Fashion designer Ritu Kumar is a renowned personality known for the extensive use of rich Indian heritage craftsmanship in her collections. Ritu Kumar designer wear is beautifully hand crafted by the best skilled artisans of the country which gives the Ritu Kumar collection its unique touch. Being the epitome of grace herself, Ritu Kumar started her career in fashion with merely a few hand block printers and two tables in a remote village near the city of Calcutta. Today, she has multiple outlets across the city and is credited with introducing ‘boutique’ culture in India. She also is credited as being one of the first Indian designers who was catalytic in bringing a contemporary idiom to several ancient skills and has been a strong force in marketing them to a dynamic modern India. Over the years, Ritu Kumar’s work as a fashion designer has shown a progression, which has matured beyond textile crafts. She has a unique ability to evolve with each collection into creative styling, translating textures and embellishments into refreshingly new and unexpectedly contemporary silhouettes, making her work particularly relevant from India’s fashion point of worldview.
Ritu Kumar has grown her eponymous brand every single year to become one of the most popular and respected fashion designers in the country and her western and Indian apparel is all about traditions and individual talent. Shop Ritu Kumar online from reputed multi designer websites like Nykaa Fashion, as well as its array of retail stores available in multiple cities all over the country. Ritu Kumar has been a brand full of ardour and passion for Indian styles, embroideries and fabrics with its creation of unique dresses, kurtis and stoles.
Ritu Kumar is proud to patron symbols of India's contemporary cultural energy. In our rapidly evolving culture, the current generation of young women experience increasing number of influences. They believe that in conjunction with and in-spite of the huge foreign aesthetic stimulus, India has and always will define an identity for itself. It is this phenomenon that has given rise to her brand ‘Label Ritu Kumar’ and it is their intention to be heralded as a symbol of this new energy. Our collection on Nykaa Fashion includes Ritu Kumar sarees, Ritu Kumar suits, Ritu Kumar kurtis and more.
The latest Ritu Kumar collection focuses on the designer’s deep understanding of ancient Indian costumes and their interpretation in the modern context. Her exuberant designs have long been loved by brides and celebrities alike. Shop for Ritu Kumar dresses online only at Nykaa Fashion.
Ritu Kumar has amassed a wide celebrity clientele over the years, including Aditi Rao Hydari, Nimrat Kaur, Deepika Padukone, Neha Dhupia, Manushi Chhillar, Malaika Arora Khan, Anushka Sharma, Vidya Balan, Nargis Fakhri, Kalki Koechlin, Madhuri Dixit, Raveena Tandon and many more. One of the highlights in the designer’s career was when the late Princess Diana of Wales wore a blue Ritu Kumar salwar suit during her visit to India. Over the years, many celebrities have also chosen Ritu Kumar to design their bridal outfit, including Dia Mirza and Soha Ali Khan. Browse through the Ritu Kumar saree collection on Nykaa Fashion as well as our selection of lehenga and salwar suits.
Shop Ritu Kumar online on Nykaa Fashion along with a number of other designers. Our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary gowns and ethnic salwar suits and lehengas. Shop for latest designer wear from top contemporary, ethnic and fusion designers like Chillosophy, Quirk Box, Pinnacle by Shruti Sancheti and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.