A leap of faith
It was in 2012 that our founder Falguni Nayar left behind a lucrative, 18-year-long career in investment banking to satisfy an entrepreneurial itch. What resulted was a burgeoning business that changed the way women buy beauty in the country forever. Her approach that continually kept the customer at its core, swiftly amassed 18 million loyal followers who then urged us to craft an experience just as exciting in fashion.
Falguni Nayar, Founder at Nykaa
Falguni Nayar, Founder at Nykaa
We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavor to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. As of March 31, 2021, Nykaa Fashion housed 1,350 brands and over 1.8 million SKUs with fashion products across four consumer segments: women, men, children and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure, home décor, bath, bed and kitchen in order to cater to the diverse consumers’ journeys across our platform. We offer a mix of brands across established national brands, international brands, luxury brands, and emerging labels and designers.
I think women today are ready to be inspired and shop in a way that truly inspires them. It’s less about discounts and more about trend and quality.
This is mirrored in our mission statement -
Inspiring Indians, both men and women to make fashion & lifestyle choices that best suit them.– Adwaita Nayar, CEO, Nykaa Fashion
What sets us apart
While we offer a wide range of products, we place strong emphasis on curation. We identify fashion-forward brands, vetting for style and quality, and further select styles within these brands to offer. We also place importance on selling full-price products, reducing reliance on discounting, and selling the latest season’s designs. In addition, we use digital content, personalized mobile application experiences and proprietary recommendation algorithms, to build differentiated style-driven, discovery-led experiences for consumers.
The Faces Behind Fashion
The Nykaa Fashion family has members from 30 Indian cities and there are three things that each of them have in common.
They bring an extraordinary amount of it to the table
They have an inextinguishable hunger to take on new challenges
They do it all while treating each other with the utmost amount of kindness and respect
A phrase that we use frequently around the office is Be Bold But Be Good. Take on new challenges, be audacious in your thinking but always remember to be thoughtful, honest, kind and humble.
OUR FASHION categories
SHOW US some love
We’ll know we’re successful not through skyrocketing numbers but if we manage to build a community of customers who cares for us as deeply as we care for them. Keep coming back to us and tell us what you love, there’s nothing that makes us happier!
The Joys of the journey
We thoroughly enjoyed the process of building Nykaa beauty and it’s the same with Nykaa Fashion. More than the end goal, it’s about piecing something together, delighting customers and building memories with our team mates every day. This is something that I’ve learnt through C P Cavafy’s poem Ithaka, which my mother and I constantly go back to.– Adwaita Nayar, CEO, Nykaa Fashion
As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon- don't be afraid of them: you'll never find things like that on your way as long as you keep your thoughts raised high, as long as a rare excitement stirs your spirit and your body. Laistrygonians and Cyclops, wild Poseidon- you won't encounter them unless you bring them along inside your soul, unless your soul sets them up in front of you. May there be many a summer morning when, with what pleasure, what joy, you come into harbors seen for the first time; may you stop at Phoenician trading stations to buy fine things, mother of pearl and coral, amber and ebony, the sensual perfume of every kind- as many sensual perfumes as you can; and may you visit many Egyptian cities to gather stores of knowledge from their scholars. Keep Ithaka always in your mind. Arriving there is what you are destined for. But do not hurry the journey at all. Better if it lasts for years, so you are old by the time you reach the island, wealthy with all you have gained on the way, not expecting Ithaka to make you rich. Ithaka gave you the marvelous journey. Without her, you would not have set out. She has nothing left to give you now. And if you find her poor, Ithaka won't have fooled you. Wise as you will have become, so full of experience, you will have understood by then what these Ithakas mean.
– Constantine P. Cavafy