This 100% cotton towel, is jacquard woven and not prited. Being jacquard woven it has a more premium texture and the design is more long lasting. It has a dual finish - Velour finish on one side gives it a velvet like, super soft hand feel, making it extremely luxurious. The reverse side of the towel is terry loops to give it excellent absorbency. It comes in a very generous extra large size, making it perfect for the beach or by the pool side. Woven in a light weight, it is quick dry. We understand how precious your little one's health is, so we take special care that cotton yarn used to make the product is dyed using azo formaldehyde free chemicals, to prevent cancer causing agents. We test all our products and meet international standards of absorbency, color fastness and bleeding