Masaba

WHO IS MASABA GUPTA?

Masaba Gupta is perhaps the most famous young face in the Indian fashion industry. She is the only child of West Indian cricketer Viv Richards and Indian actress Neena Gupta, and is also a trained tennis player. She was always keen on pursuing it as a career before pursuing her current profession. However, her strong passion for music and dance fueled her love and loyalty towards fashion.

Masaba graduated from SNDT Women’s University in 2009 where she was mentored by none other than fashion big-name Wendell Rodricks. Her line, which was showcased during her college graduation show, won accolades and prepped her for the Indian fashion industry. Masaba Gupta launched her diffusion fashion line ‘House of Masaba’ in 2009 and subsequently showcased as a gen-next designer at Lakme Fashion Week. Her ethnic label is a fusion of traditional Indian sensibilities with a modern taste, thus creating unique contemporary pieces. The label works meticulously with fun prints, staying true to the motto ‘less is more’. The resulting Masaba Gupta designs have created prints from everyday objects that have become huge trends in the fashion industry.

Masaba, which means princess in Swahili, entered the world of couture at the tender age of 19 with her first showcase at Lakme Fashion Week 2010. The Masaba Gupta collection, titled ‘Kattran’ received widespread appreciation, critical acclaim and an overwhelming response from the audience. Masaba Gupta is the youngest person to have ever displayed their collections at LFW.

WHAT IS THE INSPIRATION BEHIND MASABA GUPTA’S CREATIONS?

The strength of House of Masaba label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive. Since its inception the label has worked intensively with prints, and the ability to turn mundane everyday objects into quirky prints has been the strongest USP of the label which have translated into huge trends in the country. With the target age group between 18-30 years, Masaba designer wear including Masaba Gupta  dresses and Masaba Gupta sarees has also worked to make the traditional Indian silhouette of the sari more consumer friendly. Apart from being an ever evolving everyday wear label they have worked with weavers from many remote areas in India like Himachal , Bangalore and Hyderabad and created woven designs. The biggest plus of the silhouettes are that they are age versatile as well as those that can be easily worn around the world. The fabrics used for Masaba collection clothing are extremely lightweight and easygoing and Indian textile and handloom merged with quirky,outlandish prints in vibrant colors with comfortable & fuss free garment construction is our main area of expertise. Particularly favoured are the iconic Masaba printed sarees and Masaba print kurtas that can easily be recognized for their quirky aesthetic. These patterns range from floral prints to animal prints and even more eclectic options like gass bottle or coconut prints.

CELEBRITY CUSTOMERS

Masaba’s designs have been wore by a number of Bollywood celebrities including Kareena Kapoor, Alia Bhatt, Dia Mirza, Shilpa Shetty, Shamita Shetty, Kajol, Neha Dhupia and many more. Masaba Gupta sarees have been a particular favourite of actress Sonam Kapoor who has worn them on many occasions. Actress Sara Ali Khan also donned the designer’s creations on multiple occasions for the promotion of her debut movie. Apart from that, Masaba has showcased her collections in various cities across the globe such as Toronto and Nairobi, and holds a strong international clientele.

LATEST COLLECTION

The diffusion in the new Masaba Gupta online collection comes with its own revolutionary prints. Masaba Gupta’s designs are fierce, bold, and the strength of her designs lie in their unique colour and silhouette sensibilities that marry Indian Wear and modern wear. It is a perfect mix, especially with their Masaba kurtis, lehengas and sarees. You can buy the Masaba Gupta online including sarees and kurtas on Nykaa Fashion.  Our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary  dresses and ethnic lehengas and sarees, as well as accessories like scarves, jackets and jewellery.

You can shop for the Masaba collection online on Nykaa Fashion, as well as other designers like MellowDrama, James Ferreira , Global Desi and more.

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