Global Desi

WHAT IS GLOBAL DESI?

Global Desi is a young, colourful, Indian-inspired, boho-chic brand with a global appeal. Any woman, wherever she may be in the world– who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them and create an international allure, and includes Global Desi gowns, Global Desi suits, Global Desi crop tops and Global Desi tunics. Launched in 2007, the brand is currently available at 146 exclusive brand outlets and 402 multi-brand stores across the country. Global Desi opened its first international outlet in Mauritius in 2013.

Global Desi is one of India’s leading fashion houses today—a well-recognised, well-respected and well-loved name. Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, this company owns and operates four brands each with their own distinct identity. AND with its line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages. Today, you can shop Global Desi online on various websites like Nykaa Fashion. Their most popular categories include Global Desi kurtis, Global Desi tops and Global Desi dresses.

WHAT IS THE INSPIRATION BEHIND GLOBAL DESI?

Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the House of Anita Dongre labels seek to create designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label. She works closely with the traditional artisans to create exquisite ensembles and gorgeous handcrafted jewellery – as she pays homage to the supreme craftsmanship of India. House of Anita Dongre stands for a simple, beautiful thought - fashion is for everyone, everyone has a fashion.

Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities. Globally, House of Anita Dongre marked its first international presence in Mauritius in 2013 with Global Desi followed by Anita Dongre & AND in the city in 2014. In July 2017, Grassroot by Anita Dongre launched its first international store in New York City, USA.

The Anita Dongre Foundation recently joined Sustainable Apparel Coalition (SAC) as 'Brand & Retailer' Member for them to measure, assess their sustainability performance and further drive environmental, social responsibility across the value chain. Anita Dongre has also won a number of prestigious awards such as the Most Powerful Women in Indian Business Award by Business Today in 2015, and IMAGES Fashion Award for Most Admired Fashion Company of the Year in 2018.

CELEBRITY CUSTOMERS

Over the years, Global Desi has acquired a number of celebrities who have worn the brand’s clothing, especially Global Desi skirts and Global Desi kurtas, for many occasions. Such names includes Kangana Ranaut, Sara Ali Khan, Yami Gautam, Neha Dhupia, Soha Ali Khan and many more. Most of the brand’s clothes can be worn both during the day and night and also work well as office wear. You can buy Global Desi online on Nykaa Fashion.

LATEST COLLECTION

The Global Desi new collection features a modern aesthetic with a boho-chic twist that’s perfect for everyday wear. You can buy Global Desi online on Nykaa Fashion. Our online website is also host to the latest collection of apparel including contemporary  tops and ethnic lehengas and salwar suits, as well as a large selection of bags and jewellery, where you can shop for many more designers such as Purvi Doshi, Lajjoo C, Abraham & Thakore and Payal Pratap.