It was in 2012 that our founder Falguni Nayar left behind a lucrative, 18-year-long career in investment banking to satisfy an entrepreneurial itch. What resulted was a burgeoning business that changed the way women buy beauty in the country forever. Her approach that continually kept the customer at its core, swiftly amassed 18 million loyal followers who then urged us to craft an experience just as exciting in fashion.
There’s beauty in diversity. So, we shelved the one-size-fits-all approach in favour of one that celebrates differences, of every kind. Whatever her style, size, or spending power, we want each woman who shops with us to feel welcome, inspired and excited. This is reflected in the very varied mix of over 500 labels and 75,000 styles that make up Nykaa Fashion today. Here, you can see lesser-known, luxe and high-street names sit together in harmony.
I think women today are ready to be inspired and shop in a way that truly inspires them. It’s less about discounts and more about trend and quality.
This is mirrored in our mission statement -
We aim to make shopping with us as seamless as possible. While we give you access to thousands of products across a slew of categories at your fingertips, you won’t feel like you’re caught in clutter. We hold your hand through every step of the way with easy-to-use filters, carefully created curations, expert insights from our in-house styles, content driven by timely topics as well as an accessible customer service that really listens to what you have to say. We not only want you to leave with something you love but are also determined to get it delivered to your doorstep as soon as possible and returned to us, in case you change your mind!
The Nykaa Fashion family has members from 30 Indian cities and there are three things that each of them have in common.
They bring an extraordinary amount of it to the table
They have an inextinguishable hunger to take on new challenges
They do it all while treating each other with the utmost amount of kindness and respect
We’ll know we’re successful not through skyrocketing numbers but if we manage to build a community of customers who cares for us as deeply as we care for them. Keep coming back to us and tell us what you love, there’s nothing that makes us happier!
We thoroughly enjoyed the process of building Nykaa beauty and it’s the same with Nykaa Fashion. More than the end goal, it’s about piecing something together, delighting customers and building memories with our team mates every day. This is something that I’ve learnt through C P Cavafy’s poem Ithaka, which my mother and I constantly go back to.– Adwaita Nayar, CEO, Nykaa Fashion
As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon- don't be afraid of them: you'll never find things like that on your way as long as you keep your thoughts raised high, as long as a rare excitement stirs your spirit and your body. Laistrygonians and Cyclops, wild Poseidon- you won't encounter them unless you bring them along inside your soul, unless your soul sets them up in front of you. May there be many a summer morning when, with what pleasure, what joy, you come into harbors seen for the first time; may you stop at Phoenician trading stations to buy fine things, mother of pearl and coral, amber and ebony, the sensual perfume of every kind- as many sensual perfumes as you can; and may you visit many Egyptian cities to gather stores of knowledge from their scholars. Keep Ithaka always in your mind. Arriving there is what you are destined for. But do not hurry the journey at all. Better if it lasts for years, so you are old by the time you reach the island, wealthy with all you have gained on the way, not expecting Ithaka to make you rich. Ithaka gave you the marvelous journey. Without her, you would not have set out. She has nothing left to give you now. And if you find her poor, Ithaka won't have fooled you. Wise as you will have become, so full of experience, you will have understood by then what these Ithakas mean.
– Constantine P. Cavafy