National Handloom Day: 7 Homegrown Brands Celebrating India’s Rich Handloom History

by Divya Pal

When it comes to discovering handmade textiles, no country can rival the rich heritage of Indian craftsmanship that roughly dates back more than 2,000 years old. In honour of National Handloom Day, celebrated on August 7, we are dedicating the week to celebrating all things handloom.
From conscious crusaders who are supporting the craft in one way or another to contemporary homegrown labels that are redefining, modernising and reshaping handloom as we know it, our curated edit has it all. Keep reading to see how these 7 Indian designers are shaping a movement towards making handloom more wearable, accessible and affordable.

Showcasing the cultural treasure inhabited by our land, Chidiyaa brings collections inspired by the culture of different regions of India. Designed by talented in-house designers & brought to life by devoted artisans residing across villages in India, think style with a contemporary twist of modern-day fashion.
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Lush Lime Green Kota Hand Printed Saree


Sky Blue Handprinted One Shoulder Pure Cotton Dress


White Diamond Block Printed Cotton Top


Flourish White Kota Hand Printed Dupatta


Aapro Label

Striking the perfect balance between traditional and contemporary, Aapro Label brings your beautiful handcrafted pieces made in breathtaking designs. Skillfully crafted by the masterly artisans of Jaipur, this label brings you the vibrancy of the traditional Rajasthani prints like Bandhej, Leheriya and Mothda Patterns fused with modern designs.
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Orlando Co-Ord


Orchid Co-Ord


Forget Me Not Slip Dress


Pansy Co-Ord


Monk And Mei

Carefully handcrafted with stylish designs and local craftsmanship, Monk and Mei, initiated by Tribal and Naxal-affected women & youth of Odisha, reimagines Indian weaves into modern-day silhouettes. From dresses with sculpted flared silhouettes to cotton ethnic sets, the label makes a strong case for indigenous crafts in strong contemporary silhouettes.
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Asin Chikankari High Low Top & Slit Pants


Maaya Iris Dress Pink


Chabeeli Kurta Set


Deewani Top And Set



Born from the idea of paying homage to the beautiful craft of hand block printing, Kapraãha, a homegrown label from the city of Jaipur, brings handwoven fabrics and handmade techniques from various communities around Rajasthan & Gujrat to the forefront. Boasting pieces that are minimal and timeless, the brand is a sure-shot go-to for versatile ethnics, co-ord sets and more.
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Hello Sunshine!


Rust Mist Embroidered Summer Dress


Green Stripe Embroidered Maxi Dress Green


Bralette Coordinate Set of 3


Karaj Jaipur

With styles that amalgamate modern silhouettes with traditional embroideries, Karaj Jaipur draws inspiration from our rich heritage, the philosophies of culture and the roots of our history. Working with various techniques like block printing, chikankari and gota, discover handcrafted goodness elevated with aesthetic art & craft.
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Yellow Ombre Straight Embroidered Kurta


Hand Block Printed Straight Fit Chanderi Kurta Set


Straight Fit Chanderi Kurta Set


Deep Purple Straight Kurta



Devoted to creating garments that use the finest quality fabrics, embroideries and designs, Nuhh- brings you an extensive collection of elevated ethnics that are contemporary in design and comfortable to wear. Explore their wide range of collections focused on illustrative prints, making them more occasion wear.
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Dripped In Sorbet Kaftan Kurta


Peace And Joy Be Upon Kurta Sharara And Dupatta


Lets Surf The Year with The White Printed Kurta Pant and Georgette Dupatta


Needle And Lust Kurta Pant And Dupatta


Lavanya The Label

Showcasing the heritage craftsmanship of our country, Lavanya The Label is making us rethink handmade with the ultimate goal of housing it in our forever wardrobes. Tailored by skilled artisans to take care of each detail discreetly, their collections are the perfect blend of traditional finesse with edgy designs.
Explore more:

Green Embroidered Kurta


White Block Sharara


White Solid Kurta Sharara And Dupatta


Mustard Cotton Printed Anarkali With Dupatta


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