Athleisure first found its roots as a burgeoning fashion trend in 2015 as we anticipated it becoming a full-fledged, mainstream trend. In early 2020, at the beginning of the covid-19 pandemic, the trend was popular again because of its comfort-centric ideology, which still looks put-together, even if your outfits are coordinated or not.
Athleisure’s explosion today is relevant since most of us are working from home and the demand for a wardrobe that’s comfortable and stylish in aesthetic has increased. Practically everyone wears it, even while doing the most mundane and regular of tasks, such as running errands or getting groceries.
Of course, the definition of athleisure has changed vastly since 2015. Then, it was simply about wearing your workout clothes beyond the workout, bound around clothes such as tracksuit sets, sweatshirts and sweatpants, leggings etc. Now, the idea is to wear something that gives a little extra boost of happiness through personal style and self-expression while incorporating other functional clothing styles along with activewear, such as loungewear. The aesthetic is that of effortlessness.
The trend has recently merged with another colour trend of dressing in bright hues and shades, which through colour therapy, provide for happy thoughts and emotions. Dopamine dressing, as it’s called, gives athleisure a beautiful new layer to play around with, bringing the best of comfort, colour and convenient style altogether.
As we’re back to spending more time with ourselves and in our personal spaces, it’s the right time to treat ourselves to that extra boost through bright athleisure, and we at Nykaa Fashion are ready to help you out with how to go about that:
Red
A deep and potent colour that can empower you easily, red stands for our strongest emotions. Even if you aren’t planning on moving a muscle in your athleisure, let red nourish you mentally through your style.
Orange
A revitalising and refreshing hue, orange is ideal when you need that boost of energy and freshness. Athleisure in this colour is bound to make you feel like you can do anything you put your mind to.
Yellow
An important colour of the times, yellow stands for happiness, something we could all use right now. The colour symbolises warmth and sunshine, the perfect feeling as we transition from winter to spring, and better lives.
Green
The colour of freshness and progress, green is also a colour we’re banking on to get us through the pandemic. The jewel-tone shades and youthful vibes the hue gives off is incomparable.
Blue
Symbolising freedom, wisdom, depth and many other virtuous qualities, blue has the ability to calm people down. Wear it in times of turbulence, when you can depend on the colour for some comfort.
Purple
By the end of the pandemic, we hope to feel all that purple stands for; creative, wealthy and magical. The deep, royal colour is a striking hue that stands out anywhere. Even Pantone’s colour of the year, Very Peri, is a pastel-light shade of purple.
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