This year, 2022, India will celebrate its 73rd Republic Day. On India’s 75th Independence Day in 2020, the idea of Vocal4Local was born, when Indian Prime Minister, Narendra Modi spoke of it during his Independence Day speech. He said, “The mindset of free India should be ‘vocal for local’. We should appreciate our local products, if we don’t do this then our products will not get the opportunity to do better and will not get encouraged”.
At Nykaa Fashion, our Hidden Gems curation has been conceptualised with the same thoughts kept in mind. It features unique, homegrown labels from across the country that champion modern Indian design. These brands and their products have been handpicked by us to help you discover the best in fashion and lifestyle that India has to offer.
Keeping all this in mind, here we are, listing some of the best picks from our Hidden Gems curation for everyone to celebrate the Indian Republic Day in style:
Salwar Suit Sets
A comfortable and practical ensemble for any kind of occasion, salwar suit sets can get you by effortlessly. These picks are representative of the delicate techniques of embroidery, Lucknowi Chikankari, and include a sublime evocation of India’s national bird, the peacock.
Kurtas
A kurta is definitely a more relaxed and easy garment for such patriotic occasions. These styles are very simple and striking in their aesthetic, ranging from intricate prints of flora and fauna, to geometric designs to simple beaded piece, in a sublime shade of green.
Bottoms
In case you’re already covered for your topwear and are just looking for bottoms, these pairs are so distinct from each other but strong on their own; a vermillion pair of modern pyjamas, a pristine white pair of flared palazzos and a sobering pair of emerald green pants.
Ethnic Dresses
The ideal union between western design and eastern aesthetics, ethnic dresses is a refreshing and youthful curation to choose from. These pieces represent more conventional silhouettes such as the empire waistline or the A-line cut, but simultaneously harbour Indian craftsmanship.
Sarees
The classic six yards never get old, especially their timeless elegance and grace. These offerings are more luxe in their aesthetics, with the sheen of metallic accents woven in or embroidered. The white piece is an artisanal contrast with block prints.
Jackets
Another category where the boundaries of the east and west blur are in the curation of jackets. These ones range from casual overlays for the anticipated spring and summer to a stunning cape that’ll be durable for winters to comes.
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