Reebok International Ltd. is one of the world's leading athletic footwear and apparel makers. The company first achieved prominence by initiating up a new market for athletic shoes & exercise reebok shoes for women inspired in fashion as well as a function--and consequently built upon that success by extending into other sports and products and by endeavoring business around the world and later on reebok shoes for men were invented. The company's fates began to change dramatically, however, in 1982 with the introduction of a shoe designed uniquely for aerobic exercise. Unlike traditional athletic shoes, which were made of unglamorous materials in monotonous colors, reebok shoes were created of soft, pliable leather and came in a diversity of bold, fashionable colors. Reebok's freestyle aerobics shoe was the first athletic shoe created and marketed especially for women, and it promptly became hugely popular. By selling its shoes to women, Reebok had opened up a new market for athletic shoe sales. This market would continue to grow as women began to wear their comfortable athletic shoes on the street, for daily life. In addition, the company both devoted to and profited from the boom in popularity of aerobics in the early 1980s, sponsoring clinics to promote the sport and its shoes. Reebok currently sells footwear and apparel in the reebok running shoes for men, sports, fitness, reebok sports shoes, and casual sectors, under such brands as Reebok, Reebok, Greg Norman, Rockport, Ralph Lauren, and Polo Sport. The company also operates about 150 factory direct stores, including Reebok, Rockport, and Greg Norman stores.
Reebok is an American-inspired global brand with a profound heritage in fitness. In fact, the main purpose of the company is to be the best fitness brand in the world. At Reebok, they understand that greatness doesn’t come from standing still and so they have a long history of pushing boundaries. Reebok is the brand that helped usher in a fitness movement that forever changed the way we look at spandex and headbands. At Reebok, they believe that through sport, they have the power to change lives and fitness is their sport. The brand has also taken advantage of the reebok online stores and has an organized web system that handles the distribution of the products. You can easily find reebok shoes online. The brand has also merged with other online stores to sell its products. Reebok has implied a strategy to have a tie-up with many channels for reebok online shopping across India to promote its product at different levels, this has helped Reebok improve its market share in urban and rural India.
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