Designer Payal Singhal first got a taste of the fashion industry when she won the ‘Shoppers Stop Designer of the Year’ Award at the young age of 15. At the presentation ceremony, Aishwarya Rai, who was then heralded as the most beautiful woman in the world, walked the ramp dressed in Payal Singhal’s creations. This was a momentous occasion in Singhal’s life, and after this she joined SNDT university to study fashion. She launched her eponymous label in 1999 and dived into the world of fashion retail in Mumbai. The designer has credited the six years she spent in New York post her marriage for helping her grow immensely as a designer and entrepreneur. Payal Singhal developed an extensive NRI clientele while residing there, and when she returned to India years later she brought with her a better understanding of her own aesthetic and style.
Payal Singhal’s brand’s creative journey is aligned with her own growth and discovery. Today, Payal Singhal’s designs can be purchased online on her own websites as well as others like Nykaa Fashion. The designer has also developed a celebrity clientele that regularly wear her outfits to important events.
Payal Singhal fashion designer was only 22 when she started her label, and claims she learned the job along the journey. However, whenever young designers come to her for advice, she always tells them to work for an established designer before starting their own label. She believes that this is why it took her brand so long to come into its own, but nevertheless she wouldn’t go back and change anything. Shop Payal Singhal online at the best prices only on Nykaa Fashion.
Payal Singhal started her label under her own parent company that makes ready-to-wear Indian clothing. While in India, her parents often monitored her designers, but after moving to New York Singhal let her creativity run loose. Today, the brand is known for its Indian fusion pieces, catering to young, experimental women who crave something trendy as opposed to something traditional. The Payal Singhal collection’s niche is global fusion Indian occasion wear, and her statement pieces feature mirror-work belts, spunky jumpsuits, lehengas with leather godets and gorgeous crop tops. Payal Singhal bridal wear is also perfect for a friend’s mehendi or sangeet ceremony.
The designer also believes that she is on the fence when it comes to critically acclaimed versus commercially viable collections. Although the is a business woman, she comes from an artistic background (her grandfather JP Singhal was an artist) and so she believes in maintaining a balance between the two. Some of the highlights of her career have included her Shoppers Stop win, selling out her Payal Singhal designer collection called ‘Satanic Verses’ almost instantly, opening a store at Altamount Road, showcasing at Singapore Fashion Week, and opening a store in Gramercy Park, New York.
The Payal Singhal collection on Nykaa Fashion features kaftans, dresses, tunics, pants, anarkali sets, kurta sets, sarees, lehengas and long jackets at the best prices. Payal Singhal sarees, Payal Singhal lehengas and Payal Singhal dresses are particular popular. For a festive occasion, opt for a Payal Singhal suit or Payal Singhal salwaar kameez along with som juttis and jhumka earrings for a complete look.
Payal Singhal designer wear has gained a vast celebrity clientele over the years, including Shilpa Shetty, Alia Bhatt, Deepika Padukone, Parineeti Chopra, Vidya Balan, Kareena Kapoor, Nargis Fakhri, Dia Mirza, and others. Some celebrities have also walked down the ramp as showstoppers for Payal Singhal designer wear collections, including Athiya Shetty and Aditi Rao Hydari. Shop Payal Singhal dresses online only at Nykaa Fashion.
Our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary gowns and ethnic salwar suits and lehengas. Shop for latest designer wear from top contemporary, ethnic and fusion designers like Namrata Joshipura,The Summer House, Gulabo by Abu Sandeep and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.