Arpita Mehta

WHO IS ARPITA MEHTA?

The young and savvy designer Arpita Mehta began her career in fashion after graduating in apparel manufacture and dress design from S. N. D. T. University in Mumbai. She comes from a background with absolutely no fashion experience, which made her journey all the more tougher. While at college, she scored the award for the most glamorous designer of the year at her graduating fashion show. She spent the next two years working for fashion legend Manish Malhotra as a fashion assistant and learning all about the fashion industry and the designing process. Immediately after this, Arpita Mehra launched her own eponymous fashion line that was highly appreciated by critics and favoured by celebrities and fashionistas. It was then in 2012 that she came up with the idea of contemporary mirror work that now serves as her signature style. As a child Arpita often wore traditional outfits with mirror work, which is what led her to mixing mirror work with cut work to give it a more modern look. This helped bring mirror work into the mainstream and made it wearable for events like mehendi ceremonies and sangeet ceremonies. This style became an instant hit with her clients, as well as a notable number of celebrities, which gave her brand the momentum it needed to create the strong sense of individuality it has today. Her minimalistic yet fashionable style brings about a seamless blend of ethnic and contemporary designs that enhance the feminine silhouette.

WHAT IS THE INSPIRATION BEHIND THE BRAND ARPITA MEHTA?

Arpita Mehta is largely influenced by her own travels, which give her pieces a certain relatability and global appeal. Arpita Mehta designer wear is known for silhouettes that are detailed, understated and glamorous. Her collection on our website includes kurtas, dhotis, palazzos and kurti sets. The ideal customer of the Arpita Mehta look would be a modern, sophisticated and minimalist woman. Arpita Mehta collection of bridal collection is also fit for brides as well as bridesmaids and mothers of the bride. Her clothes are perfect for all wedding functions including sangeet, mehendi and reception. Arpita Mehta dresses, sarees and kurtas are known for their embellishments including sequin and mirror work. Remaining true to the brand’s mirror work origins, it provides variety of options for modern Indian wear, from ethereal gowns to fusion jackets and gorgeous lehengas. Arpita Mehta designer wear is contemporary meets ethnic, covering a wide range of fusion ensembles accentuated with intricate patchwork consisting of bandla and vibrant anchor threads that are used in unique and innovative ways. Although the designer does not have a flagship store yet, Arpita Mehta online shopping can be done on Nykaa Fashion as well as the designer’s own website.

CELEBRITY CUSTOMERS

Arpita Mehta designer wear has rapidly become one of India’s most loved pieces. Her outfits have been seen on Bollywood actresses and other famous personalities such as Alia Bhatt, Deepika Padukone, Sonam Kapoor, Sonakshi Sinha, Shilpa Shetty Kundra, Malaika Arora Khan, Esha Gupta, Tamanna Bhatia, Jacqueline Fernandez, Shraddha Kapoor, Madhuri Dixit Nene, Juhi Chawla, Parineeti Chopra, Mira Rajput, Sana Sheikh and Athiya Shetty. One of the first major celebrities who wore Arpita Mehta’s creation was Shilpa Shetty. In 2013 Arpita was approached by stylist Ami Patel to dress Shilpa Shetty for a TV appearance. Shetty has since been a loyal follower of the brand and paved the way for many more celebrities to wear her creations. To get their looks, you can buy Arpita Mehta online at Nykaa Fashion.

LATEST COLLECTION

The Arpita Mehta latest collection offers ethnic and fusion ensembles with a modern vibe. Intricate embroideries translated into idiosyncratic pieces are what define this collection. You can buy Arpita Mehta online for pieces like kurtas, pants and dhotis on Nykaa Fashion.

SHOP ARPITA MEHTA ONLINE

Arpita Mehta designs are famous all over the country, but apart from them our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary  gowns and ethnic kurtas and sarees. Shop for latest designer wear from top contemporary, ethnic and fusion designers like Masaba, Abu Jani Sandeep Khosla, Ritu Kumar and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.