431-88 By Shweta Kapur

  WHO IS SHWETA KAPUR? 

Designer Shweta Kapur has come a long way since starting her label in 2012. Shweta Kapur started out as a graduate from the prestigious London College of Fashion in 2011, after which she trained under some of the biggest names in both Indian fashion, like Abu Jani Sandeep Khosla and Nitin Bal Chauhan, as well as international fashion brands like Burberry London and VPL. Growing up, Shweta Kapur was heavily inspired by MTV and dreamed of becoming a VJ. It is during this time that she discovered the importance of fashion and decided to pursue the line.

Shweta Kapur maintains that one of her most cherished memories is when she displayed her work at the Lakme Fashion Week AW’14 show in the GenNext section, which is where a lot of people took notice of her brand for the first time. Some of her fashion idols include Kate Moss, the character Dean Moriarty, Nicolas Ghesquière and Phillip Lim. Shweta Kapoor designer wear is known for its sporty luxe aesthetic. The designer is also a preliminary member of the FDCI (Fashion Design Council of India.), and has showcased at Amazon Fashion Week many times. The designer has appeared in many magazines listing her as one of the biggest designers to watch out for. However, she maintains that she prefers to spend all her free time drinking copious amounts of coffee and spending time in her studio. Shop her pieces now from the comfort of your home only at Nykaa Fashion.

 WHAT IS THE INSPIRATION BEHIND DESIGNER SHWETA KAPUR?

The label 431-88 was started in 2012 to curate a line for the woman who embraces her sexiness with an allusion of a sporty style. The brand was named as such after the last five digits of her phone number. Being minimal in its outlook, Shweta Kapur designer wear exhibits a sharp focus on stripping the idea behind the collection to its absolute core and translating that into astute designs and detailed tailoring. In every piece, traditional seams and darts are manipulated to achieve a constrained distortion. Based out of Delhi, this brand  specializes in womenswear. Shweta Kapur’s contemporary styles are carefully designed to cater to the modern woman and pays extra attention to the wearer’s comfort. The Shweta Kapur designer collections focus equally on casual wear and occasional-wear, and can be styled for most occasions. Her gorgeous pieces have been worn by esteemed Bollywood celebrities including Priyanka Chopra and Deepika Padukone.

 SHWETA KAPUR LATEST COLLECTION

The Shweta Kapur designer collection on Nykaa Fashion is a millennial’s ultimate go-to. Her separates can be worn and styled in multiple ways, and her eccentric designs are a blend of minimalism and maximalism. The brand 431-88 consistently displays attention to detailing and clean cuts, and the triumphant success of the collection lies within the blend between great silhouettes of the past and the simpler, cleaner cuts of today. The brand is an evolution of contemporary Indian fashion and gives its pieces an added abstract feeling through the restriction of traditional seams and darts. In each and every piece the designer creates, traditional seams and darts and twisted to achieve and constricted distortion that pays homage to the past while celebrating the future. 431-88 proves that the sophistication truly is in the simplicity. Shop the collection online only on Nykaa Fashion. The collection includes concept sarees, blouses, tops, pants, skirts and more.

 CELEBRITY CUSTOMERS

The label has lately been endorsed by Bollywood celebrities. Some of these include Priyanka Chopra, Alia Bhatt, Deepika Padukone, Jacqueline Fernandez, Nargis Fakhri, Sonam Kapoor, Sonakshi Sinha amongst others.

 BUY LATEST DESIGNER WEAR ONLINE

 Our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary  gowns and ethnic salwar suits and palazzos. Shop for latest designer wear from top contemporary, ethnic and fusion designers like Doodlage, The Pot Plant, Mati and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.