Apart from the rich visual cues and inherent quality of being kinder to the environment, Indian craft techniques have also been adapted into creating some fine contemporary fashion. Employing these techniques, new-age labels are making traditional wear more accessible, easy to wear and fashion-forward. From clean-cut workwear to intimate festivities, kurtas and ethnic dresses have been tailored to suit the modern Indian wardrobe. We shine the spotlight on such versatile labels where you can explore everything from everyday pieces to occasion wear that stand apart from their mass-produced counterparts.
Find your pick from our edit of handpicked pieces by homegrown labels on the rise.
BaisaCrafts
NF Loves: Bright hues and floaty silhouettes that instantly uplift your mood. Beat the heat in the label’s printed maxi dresses, pastel kurtas and block print anarkalis.
Baise Gaba
NF Loves: Paradise for print lovers, the label turns traditional Rajasthani block prints into contemporary must-haves. Sheer layers, flared kurtas and peasant dresses have our vote of approval for summer days.
Empress Pitara
NF Loves: Between rich solid kurta sets and dupattas dotted with leheriya and bandhani, each pick from the brand is a versatile classic.
Enaarah
NF Loves: Whether it is the soothing pastel colour palette, delicate lace trims or non-restricting cuts, Enaarah’s cotton kurta sets are ones to love forever.
Label Shaurya Sanadhya
NF Loves: If lightweight occasion wear is on your shopping list season, then look no further than this homegrown label’s kurtas, sharara sets and saris. Details like pretty ruffled dupattas and embroidered sleeves are sure to win you over.
Maison Shefali
NF Loves: As intimate, at-home celebrations continue to dominate our calendars, one can never have enough of easy-to-wear occasion wear. Swap your heavy-duty sets with the Jaipur-based brand’s flared sharara sets now.
Ojas Designs
NF Loves: Love all things traditional? The label’s A-line ethnic dresses and straight cut kurtas promise festive wear that can be over the years. Find your pick from the wide-ranging colour palette.
Resha India
NF Loves: Nothing fits summer like the lightness of short kurtis and roomy shararas. Update your closet with Resha India’s sets dotted with handblock prints and thread work to nail the look.
Rivaaj Clothing
NF Loves: Wrap-waist maxi dresses doused in cheerful block prints are the label’s signature and on top of our wishlist. Jacket co-ord sets and lightweight ghararas in mixed prints will have you spoilt for choice.
Sunoh Studio
NF Loves: This one’s for all-things classic. You can never go wrong with earthy shades, elegant silk cuts and minimal finishing touches of zari and gota embroidery.
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