Know Your Designer- Payal Singhal

by Nykaa Fashion

Payal Singhal is an Indian fashion designer based out of Mumbai. Singhal grew up in an environment filled with fashion, film and art. She hails from a design family—her grandfather is renowned artist and photographer J.P. Singhal and her father, Dinesh Singhal, is a designer and entrepreneur at London Fashions.
Singhal was drawn to sketching and drawing at an early age. She created her first couture look at the mere age of 15. She was awarded the ‘Designer of the Year Award’ by Shoppers Stop for her talent, and her winning look was worn by then Miss World Aishwariya Rai Bachchan. She went on to graduate in fashion design from SNDT Women’s University, Mumbai and pursued summer school at The Parsons School of Design, New York. She also completed certificate design courses at the Fashion Institute of Technology, New York before launching her eponymous label in 1999.
Her brand’s signature aesthetic is contemporary and minimalistic, with a bohemian heart. Their emphasis has always been wearability, comfort, value for money and effortless impact. The brand caters to young, experimental women who crave something trendy as opposed to something traditional. Singhal’s statement pieces feature mirror-work belts, spunky jumpsuits, lehengas with leather godets and gorgeous crop tops.
Singhal has also successfully found a footing in the international market, having developed an extensive international clientele during her 6 years in New York. Apart from showcasing her outfits in India, Singhal has also shown at Singapore Fashion Week. Singhal has opened stores in Mumbai as well as New York.
The label has been worn by many known celebrities like Alia Bhatt, Deepika Padukone, Parineeti Chopra, Vidya Balan, Kareena Kapoor Khan, Nargis Fakhri, Dia Mirza and many others.

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