Missguided, the It-Fashion Label for Gen-Z is now on Nykaa Fashion

by Garima Gupta

The most wonderful thing about fashion is that it lets you be whoever you want to channel. Whether it’s laid back chic on one day or boss-babe attitude the other, the possibilities are endless. Celebrating this shape-shifting nature of style, the Nykaa Fashion platform has launched Missguided, a forward thinking online fashion brand.
Inspired by millennial women and Gen-Z style leaders, the global brand is all about keeping up with the newest trends of the moment. From party picks to fashion fundamentals, find the pieces your wardrobe has been missing here. Here’s a closer look at the top picks from the offering.
From attention-demanding ruched dresses to classic evening picks and evergreen denims, there’s a lot to pick from. If you’re feeling bold, go for a leather midaxi skirt (yes, it’s the new hemline length we’re loving), relaxed is your mood, then fuzzy knitted co-ord sets are your answer. Whatever it may be, Missguided is here to remind you to have fun with fashion.
Check out some of our favourites from Missguided’s first drop on our platform here. Add to your cart now!
Party Favourites
There can never be enough party dresses in our wardrobes, and especially one with a mood-lifting swirly print. With season’s hottest details like ruching and one-shoulder long sleeves, this vibrant mini is an occasion must-have. Next up, a classic black midi skirt with a sparkly surprise or a little red dress are sure to turn heads at any event. Check them out below!

Red Abstract Print Double…


Blue Ruched Front Mesh..


Black Diamante Lace Up


Red One Shoulder Midi…


Dream Denim
This all-season, age versatile material will never go out of style—but there are a few updates we don’t mind! Give the trending straight-cut fit jeans a try this season or go for classic mom jeans with distressed details. A cinched waist acid-wash denim mini dress is the top pick of the season. Scroll to check them out now!

Light Blue Wrath High…


Light Blue Cinched Waist…


Recycled Blue Ripped


Blue High Rise Extreme…


Cult Classics
No wardrobe is complete without a good set of classic pieces such as a wear-anywhere oversized shirt, formal shorts that can be dressed up or down, and even a denim playsuit that’s easy to layer up. If you;re looking to expand your horizons just a little bit, go for super sleek black pants with a glossy finish this year. Check them out below!

Khaki Co Ord Extreme


Stone Tailored Belted Shorts


Light Blue Stretch Denim


Black Vice Split Hem


Sultry Swimwear
Already dreaming of sandy beaches and sunny poolside? Find items for your packing list in advance this year. This Gen-Z favourite brand’s swimwear offering is full of vibrant prints and sexy cut-outs. From tie-dye swimsuits featuring waist cut outs to black applique lace cover-ups for evenings are going to stand out at any vacation destination.

Multi-Color Contrast Tie…


Premium Black Applique Lace


Blue Rib Tie Front Plunge


Red Triple Knot High Leg


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