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W - Purple Solid/Plain Dupatta
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Shop from W at Nykaa Fashion

With humble beginnings, W started its journey with a boutique more than two decades ago. Now, it has grown globally to become one of the most loved brands in women’s ethnic wear. It offers a range of contemporary Indian designs to showcase a refined and graceful appearance on every occasion. Stay a step ahead in the fashion game with on-trend styles that revamp traditional wear. Celebrate being a woman with W and enhance your feminine appeal. Choose from the best collections of W from Nykaa Fashion. With special offers, easy returns, and exchanges, shop from your favourite online shopping destination.

Top Collections From W

You can select from a wide assortment of versatile styles to find the one best suited for you. Following are some of the best collections from W to check out:

Salwar Suits and Sets

If you love matching ensembles, salwar suits, and kurta sets, W is perfect for you. From workwear to casual styles, find the most on-trend pieces that are ready-to-wear and will lend you a chic look effortlessly.

Kurtas and Tunics

A kurta or a tunic is a humble piece that has a refined charm about it. The collection from W offers a variety of types, be it festive, formal, or casual. An Indian classic, a kurta will effortlessly transition you from day to night.


It is often a struggle to match the right pair of footwear with ethnic pieces. However, W offers a huge range of pairs from heels and wedges to flats and juttis. They are crafted in stunning designs from comfortable materials.

Shawls and Scarf

A shawl from W is perfect to elevate your ethnic outfit. Or, if you are looking for something a little more playful, go for a printed scarf that is sure to add a chic charm.

Best Sellers

Here are some of the bestselling products from W:

Kurta Sets

The kurta sets from W come with a pair of matching leggings and a dupatta. They will give you a statement look at any occasion. The kurta features stunning embroidery with delicate details that lends it a graceful charm.

Everyday Flats

Perfect for casual affairs as well as office hours, flats from W have a unique charm about them. They have a classic design, perfect for everyday use. Crafted with a comfortable material, they can be worn all day long.

For Wonderful Women

Carefully curated for fashion, fit, and function, W designs products keeping the needs of contemporary women. Blending current and Indian vibes, it is crafted for ethnic fanatics who want a modern update. A collection of feminine styles are available to create the perfect head-to-toe look. W is a complete wardrobe solution for all women who value equal parts style and comfort. Designed in beloved Western silhouettes, it gives you a classy appeal. Inclusive in nature, W comes in several different sizes. There are also Plus Sizes available on W now. It mirrors the sentiments of today’s women.

Mix n Match

W is considered the pioneer in the Mix n Match concept of ethnic wear. The kurtas and tunics will go well with a lot of pants from our collection. The pieces are crafted in such a way that they pair with different styles from the brand giving you a versatile wardrobe. You can create fresh looks from the same separates. You can style a classic kurta in a few different ways:

Palazzo Pants

A pair of Palazzo pants are a great alternative to basic leggings. They will enhance the ethnic look and are great for all age groups.

Ethnic Skirts

You can pair a kurta with a flared ethnic skirt as well. It will have you looking ethereal and take the ethnic element up a notch. Make sure you wear a contrasting colour.

Team with matching jewellery, a pair of heels, and a stylish clutch.

Shop from W now

When in the feels for an ethnic charm, W is the answer. With a ton of latest connections in Indian designs, you can find a piece that matches your style perfectly. So what is the wait for? Get on the Nykaa Fashion app and explore the best in W.


What makes W different?

W is the perfect blend of contemporary designs with traditional styles. If you are looking for a modern take on ethnic wear, W is the perfect brand to get your next outfit.

Is W an Indian brand?

Yes, W is an Indian brand celebrating Indian fashion.

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